THE CHALLENGE
Launch the Hitman: Blood Money game into highly competitive and declining market conditions.
THE SOLUTION
Based on the insight that adrenalin sells games in the action category, our solution put consumers in the shoes of Agent 47…to experience the rush of making a hit.
A series of virtual ‘Hitman’ missions were at the heart of the campaign. Integration across print, digital, radio and the pioneering use of mobile voicemail took engagement to a whole new level.
THE RESULTS
We achieved 18,790 sales in three months which equates to a 167% return on investment. We also achieved an average brand experience of 11 mins and 13 secs.
